About The Project
Website Design, Wordpress Development, Design System Creation and Implementation
Debt.ca, a prominent resource for Canadians facing debt challenges, undertook a critical initiative to enhance its web presence through a comprehensive redesign.
The primary challenges revolved around the outdated interface, less than ideal page performance, and lack of SEO optimization. Duplicate content across many pages created confusion and disrupted the site's flow. Some sections and features were visibly neglected, undermining the credibility of the platform.
The objective was clear: to revamp Debt.ca's web presence, positioning it as a modern, user-friendly, and reliable resource for Canadians seeking custom debt solutions.
To achieve these objectives, the redesign focused on several key priorities:
- Implementing a modern interface
- Increasing user conversions through improved usability
- Establishing clear calls to action
- Developing a scalable design system that could be easily maintained by the Debt.ca team
A Modern UI And Intuitive Navigation
The new design incorporated modern aesthetics, intuitive navigation, and responsive elements to adapt seamlessly across various devices. Typography, layout, and color schemes were modernized to align with contemporary design standards. Redundant content was streamlined, eliminating confusion and creating a more logical site flow. The neglected sections underwent a thorough overhaul, aligning them with the overall design language.
Landing Page Optimization
The redesign also focused on city-centric landing pages, optimized for performance and SEO campaigns targeting specific Canadian cities. This approach aimed to enhance local relevance and cater to diverse user needs by location.
The redesign was also meticulously optimized for mobile, ensuring a seamless and responsive experience across various screen sizes.