Consolidated Credit

Redefining trust and accessibility for a financial wellness company.

Web Design
Wordpress Development
Design System
written By
Cristen Arauz
Co-Founder & Creative Director
Igor Bencheci
Co-Founder & Engineering Lead

About The Project

Our Role
Website Design, Wordpress Development, Design System Creation and Implementation

The Challenge

Consolidated Credit, a prominent provider of counseling services and financial education, embarked on a journey to enhance its online presence.

Although the primary purpose of the website was to build trust, the design was disproportionately focused on a large lead generation form rather than on of Consolidated Credit's products and services.

Consolidated Credit before the redesign.

The Objective

The redesign initiative encompassed website design, reusable page layout templates, a components and blocks design system, and the creation of a comprehensive style guide. This approach aimed to establish a scalable foundation for the future growth of the Consolidated Credit website.

Key priorities of the redesign included:

  • An updated and modern UI
  • Highlighting expertise and knowledge through debt education resources
  • Building brand awareness
  • Establishing clear calls to action
  • Increasing user conversions through improved usability
  • Implementing a scalable design system to be continually maintained by the Consolidated Credit team

The Solution

Build Trust

The redesigned home page highlighted Consolidated Credit's experience and success through prioritized content and social proof. The primary call-to-action remained prominently visible, and the interface was modernized through updated typography, layout, and color schemes.

The new Consolidated Credit home page.
New organization of financial resources.
New educational article layout.

Improve Interactive Resources

Usability of online tools was improved through a distinct content hierarchy, clear calls to action, and a concise presentation of data for easier comprehension at a glance.

Debt calculator before the redesign.
Debt calculator after the redesign.

Design For Scale

A scalable system was implemented, providing the Consolidated Credit team with the tools to maintain consistency as the website grows. The design system included a library of reusable blocks and components, with outlined usage of typography and color.

Style guide and components.

Mobile Ready and Accessible

The design was optimized for a seamless experience on any screen size. Moreover, the website adhered to ADA compliance standards, with readable font sizes, appropriate letter spacing, sufficient contrast in text and graphics, and consistent hierarchy in titles with appropriate tags.

Mobile design.
Compliant color contrast.

"Cristen is an exceptional web designer with a strong skillset in both UX and UI design. Communication was very clear and organized for our web team, content writers and clients through-out the design process. We are thankful for her contribution in building an eye catching user centered website."

Lynn Okulanis, Project Manager, Venture Tech Solutions

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